Thursday 27 October 2011

The Marlboro Man and the Tobacco Industry

The Winston Man Dave Goerlitz spoke to about 50 people on the Salt Lake Community College (SLCC) Taylorsville Redwood Campus on October 26, 2011.

Goerlitz talked about the dangers of tobacco and how the industry affects children through advertising.

“The Marlboro Man can’t be here today because he’s…” Goerlitz points the microphone at the audience whose members responded with “Dead.”

Making about $100,000 a year, Goerlitz says that it was his job to make smoking look good for guys.

Goerlitz says that children are confused. They know that smoking is bad because it smells bad and teachers tell them it is bad, but when they see their parents smoking and ads that depict beautiful people doing adventurous things while smoking, they aren’t sure how to sort out the incongruities.

Ninety-three percent of tobacco users start using before they are 14 years old.

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